TRAVEL
Travel marketing for brands reaching travellers to Japan
Travel brands bring us in to reach readers while they are planning a trip to Japan. We build products into the guides those readers already use, and we write and film on the ground in Japan. Since 2024 that has meant eSIMs and luggage storage as well as ryokan, hotels and private experiences in Tokyo.
Travel apps and eSIMs for trips to Japan
Jetpac: Japan travel eSIM, 2024 to 2025
Jetpac first worked with us in April 2024 and kept coming back until June 2025, ending with a spring campaign for cherry blossom season. We built its eSIM into our Japan travel guides and ran five Instagram giveaways, with Japan Rail Passes among the prizes.
Bounce: luggage storage, 2025
We filmed reels in Japan in March 2025 for a two week itinerary in three parts, with Bounce luggage storage built into the days where it helped. Bounce also appears in five of our existing guides, each mention approved by its team.
Nomad eSIM: Best eSIMs in Japan guide, 2026
Nomad's SEO team asked us to update its section of our Best eSIMs in Japan guide. Nomad now leads the guide, above a comparison table of all ten providers researched from their own pages.
Swaphouse: home swap pilot, 2025
Swaphouse, a free home swapping platform run from Amsterdam, used a paid pilot to test our readers. We published a feature on why home swapping is growing and sent it to our newsletter in July 2025.
Hotels, ryokan and experiences in Japan
The Ryokan Collection: ryokan guides, 2025
The Collection supplied images and background on its member ryokan, Japan's traditional inns. Our guides included a piece on Bettei Otozure in the hot spring town of Nagato Yumoto Onsen, which the Collection and the inn checked before it went live.
Lively Hotels: HOTEL GRAPHY SHIBUYA, 2025
A complimentary stay at the Shibuya hotel in March 2025 became a feature written from our own visit and a reel filmed on site. The feature then ran in two of our newsletters.
My Taiken: private Noh and tea experiences, 2025
My Taiken arranges private sessions with practitioners of Japan's traditional arts in Tokyo and mostly sells through travel agencies. Its December 2025 pilot with us tested reaching UK travellers directly, led by an interview with founder Sébastien Moncus on marrying into a Hōshō Noh family.
teamLab: museum guides, 2025
teamLab's Social Branding team checked our teamLab Borderless guide before we republished it in April 2025. A guide to every teamLab location in Japan followed in August.
Magical Trip: tours with local guides
Magical Trip runs tours with local guides across Japan, from bar hopping nights in Shinjuku to food tours in Osaka. Japan Nakama has written about its tours for readers planning a trip.
“It's on-brand for Jetpac and JN, especially the mix of fun, no-BS content and travel hacks that actually help people.”
Yufa Armyando, Assistant Campaign Manager, Jetpac Global
Sponsored guide placements and hosted stays
Can our product go into guides readers already use?
Yes. Nomad eSIM now leads our Best eSIMs in Japan guide, and Bounce appears in five existing guides, from the Japan Rail Pass to packing for Japan. The Nomad guide tells readers that some placements are commercially supported.
Can you track the traffic you send us?
Yes, through your own links. Nomad's links carry its own tracking code, and Bounce tracked clicks and downloads through its tagged links and the app link in our Instagram bio.
Do you write and film in Japan?
Yes. Our Bounce itinerary and reels were filmed in Japan in March 2025, and our HOTEL GRAPHY SHIBUYA feature was written from a stay that same month.
Can we check the copy before it goes live?
Yes. teamLab, The Ryokan Collection, Bettei Otozure, Bounce and My Taiken all reviewed our drafts before publication.