teamLab Borderless and teamLab across Japan.
teamLab Borderless
teamLab's digital art museum in Tokyo.
Tokyo · Digital art museum · Checked by teamLab
Refreshed guide, 24 April 2025
teamLab locations in Japan
Our guide to the teamLab museums and exhibitions around the country.
Japan wide guide · Newsletter feature
27 August 2025
How the partnership came about
teamLab is the Tokyo art collective behind teamLab Borderless and a group of museums in Japan and abroad. In April 2025 Simon sent our refreshed teamLab Borderless guide to teamLab's Social Branding team to check before publication, and Grace Kawahara returned comments and suggestions on the draft. We published the refreshed guide on 24 April 2025, then followed it in August with a guide to every teamLab location in Japan.
How we ran the campaign
teamLab Borderless guide
We refreshed our teamLab Borderless guide with teamLab's corrections and suggestions and republished it on 24 April 2025. We sent teamLab the live link on 26 April.
Refreshed guide, 24 April 2025
teamLab locations guide
On 27 August 2025 we published a guide to all the teamLab locations in Japan, so readers can plan visits beyond Tokyo.
Guide, 27 August 2025
Newsletter
We sent the locations guide to our newsletter subscribers on 29 August 2025.
29 August 2025
What it added up to
What the coverage delivered for teamLab, described without numbers.
Readers planning a trip
Both guides reach readers who are planning a visit to Japan and looking for things to book.
Up to date guides
The two guides give teamLab lasting pages on Japan Nakama that readers can find through search.
Details that match
Because teamLab's team reviewed the Borderless guide, what readers see matches what the museum says.
“Thank you so much for featuring us! The article looks amazing!”
Grace Kawahara, Social Branding Team, teamLab
Opening an exhibition or attraction in Japan?
Tell us about it and we will show you how we would help readers plan their visit.