Magical Trip, a local experience provider offering guided food, bar, and cultural tours in Tokyo, Osaka, and beyond, was looking to deepen its reach with overseas travelers interested in authentic Japanese experiences.
Challenge
Despite a strong product offering, the brand needed greater visibility and engagement within enthusiast communities outside Japan.
They were seeking partners who could position them within editorial content, amplify reach on social media, and activate a promotion-driven strategy to convert awareness into bookings.
Execution
To bring this strategy to life, we:
Produced editorial articles around “Things to Do in Tokyo/Osaka” that naturally incorporated Magical Trip’s tours.
Created custom graphics and optimized visuals for social sharing to reflect the vibe of the tours.
Managed a high-performing giveaway campaign that generated buzz and incentivized shares, follows, and tagging — reaching users far beyond our existing base.
Segmented newsletter promotions to align offers with travel planning timelines and reader preferences.
Provided post-campaign performance insights to optimize repeat campaigns.
Boosting Tour Bookings & Awareness for Magical Trip
Solution
We implemented a multi-channel marketing approach designed to highlight the appeal of Magical Trip’s offerings while driving both awareness and conversions:
Evergreen Editorial Content: We crafted high-quality, SEO-optimized articles that seamlessly promoted Magical Trip’s tours while spotlighting the cultural richness of neighborhoods like Shinjuku, Asakusa, and Dotonbori. These pieces provided value to readers while subtly guiding them toward booking.
Integrated Social Media Strategy: All articles were supported by eye-catching visuals and organic social media promotion across Japan Nakama’s channels. We leveraged carousels, reels, and story posts to highlight the immersive nature of the tours and share authentic traveler testimonials.
Brand Awareness Giveaway Campaign: We launched a targeted competition offering a free Magical Trip tour as a giveaway prize. Promoted via social and email, this activation drove high engagement, significantly expanded Magical Trip’s visibility, and introduced the brand to new travel-focused audiences.
Newsletter Conversion Boost: Japan Nakama’s newsletter subscribers were offered a unique discount code exclusive to our audience. This provided a warm lead funnel and improved conversion rates by offering immediate value.
Results
Audience Reach & Engagement: Editorial content reached over 60,000 readers, with social media posts achieving 70,000+ impressions and strong engagement metrics across platforms.
Conversion-Driven Results: The giveaway campaign brought in over 1,200 new email signups and social engagements, while the newsletter discount code helped convert hundreds of warm leads into paid customers for Magical Trip.
Boosted Organic Visibility: Through content optimization and integration within our broader Japan travel guides, Magical Trip gained lasting SEO benefits and ongoing discovery from inbound search traffic.
Stronger Brand Association: Magical Trip became more closely aligned with Japan Nakama’s trusted travel recommendations, reinforcing its image as an authentic and accessible provider of immersive Japan-based experiences.
