Projects / Travel

Lively Hotels

A hosted stay in Tokyo turned into a hotel feature, an Instagram reel and newsletter coverage for HOTEL GRAPHY SHIBUYA.

Sector: Travel · Services: Editorial, Social, Newsletter

The entrance of Hotel Graphy at night with a large artwork inside

A Shibuya base for exploring Tokyo.

HOTEL GRAPHY SHIBUYA

Part of the Lively Hotels group of boutique hotels in Japan, managed by Global Agents in Tokyo.

Shibuya, Tokyo · Lively Hotels group · Hosted stay

Stay in March 2025, coverage April to May 2025

How the partnership came about

Lively Hotels is a group of boutique hotels in Japan, managed by Global Agents in Tokyo. Simon applied through the Lively Hotels creator request form in March 2025, and the hotel offered a complimentary stay at HOTEL GRAPHY SHIBUYA in exchange for coverage. Simon stayed that month, writing and filming the visit for readers planning time in Tokyo.

How we ran the campaign

Hotel feature

Our article on HOTEL GRAPHY SHIBUYA went live on 7 April 2025. It presents the hotel as a base for exploring Shibuya and the rest of Tokyo, written from Simon's own stay.

Hotel feature, 7 April 2025

Instagram reel

We filmed during the stay and posted a reel about the hotel on our Instagram in April 2025.

April 2025

Newsletter

We featured the article in our newsletter in April and again on 11 May 2025.

April and 11 May 2025

What it added up to

What the stay delivered for the hotel, described without numbers.

Reached while choosing a hotel

The hotel reached readers at the point of choosing where to stay in Tokyo.

A lasting hotel guide

The feature stays live as a guide readers can find when looking for a base in Shibuya.

Seen on Instagram

A reel filmed at the hotel showed it to our Instagram followers.

Coverage from one visit

Everything on this page came from one complimentary stay in March 2025.

Two views of a curved hotel corridor and lounge lit with warm light
Guests working at tables in a bright hotel lounge

“I've just finished reading it and it looks fantastic! We really appreciate the thoughtful write-up...”

Zacharie Coskun, International Marketing Department, Global Agents, for Lively Hotels

Running a hotel or stay in Japan?

Tell us about your property and we will show you how we would present it to readers planning their trip.