Showcasing HOTEL GRAPHY Shibuya with Lively Hotels
Lively Hotels partnered with Nakama Digital to highlight the unique charm of HOTEL GRAPHY Shibuya, combining first-hand experiential content, social media storytelling, and newsletter promotion to inspire inbound travellers seeking modern, design-led stays in Tokyo.
Challenge
Lively Hotels wanted to increase international awareness of HOTEL GRAPHY Shibuya, a boutique-style property offering a blend of comfort, creativity, and neighbourhood charm. The goal was to attract English-speaking travellers looking for stylish accommodation with a local Tokyo feel, while showcasing the hotel’s amenities and surrounding area.
Solution
We created a multi-platform promotional campaign for Japan Nakama, positioning HOTEL GRAPHY Shibuya as a must-stay destination for culturally curious visitors.
First-Hand Experience Capture
We stayed overnight at the hotel, documenting every aspect of the guest experience — from the design of the rooms and shared spaces to the on-site dining, breakfast service, and facilities.
Editorial Feature
The visit was transformed into an in-depth editorial for Japan Nakama, detailing the hotel’s offerings, atmosphere, and the benefits of its Shibuya location. This provided readers with both practical travel insight and a personal narrative that reflected the hotel’s identity.
Social Media Reel
A custom Instagram Reel showcased highlights from our stay, including the interior design, food presentation, and local area exploration, aimed at sparking engagement and wanderlust among our followers.
Newsletter & Banner Promotion
The campaign was supported by dedicated newsletter features to our 20,000+ subscriber base, along with banner placements on Japan Nakama to drive clicks to the editorial and the hotel’s booking page.
Execution
On-Site Production: Captured high-quality photography and video to authentically convey the hotel experience.
Editorial Strategy: Wrote and optimised an article to target travellers searching for Tokyo hotel recommendations.
Cross-Platform Reach: Deployed content across social media, newsletters, and site banners for maximum exposure.
Results
Increased Visibility: The editorial and social media content drew attention from travel planners seeking boutique accommodation in Tokyo.
Engaged Audience: The Instagram Reel generated strong saves, shares, and comments from Japan-bound followers.
Brand Positioning: HOTEL GRAPHY Shibuya was positioned as a stylish, locally rooted option for international travellers seeking a memorable Tokyo stay.
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