Short-Form Video That Moves
To show how effortless travel in Japan can be with Bounce, we conceived, filmed, edited, and distributed a short-form video series shot on location across Japan.
From the tranquil banks of Nakameguro to the kinetic glow of Shibuya, our creative team highlighted how Bounce enhances the travel experience by freeing travelers from luggage burdens.
12 bespoke videos were crafted for Instagram Reels, focusing on Bounce’s value during moments like catching the Shinkansen, late-night karaoke, or exploring art spaces like teamLab.
This content reached over 500,000 Instagram accounts, combining aesthetic storytelling with highly practical travel hacks.
Engagement soared on videos spotlighting:
A behind-the-scenes look at Tokyo’s most iconic digital art experience- teamlab.
A roundup of Japan’s must-visit locations that actually live up to the hype
A stylish fast-cut guide to Daikanyama’s calm, design-led streets
And a crave-worthy culinary tour of regional Japanese food specialties
The result? Consistently high engagement across shares, saves, comments, and play-throughs—proving that travel content fused with cultural depth and utility delivers results.
Newsletter Amplification
Our campaign was supported by multiple targeted newsletter deployments in May and June. These newsletters shared the campaign videos, editorial content, and the exclusive community discount code—reaching thousands of highly engaged subscribers planning trips to Japan.
Open and click-through rates exceeded our editorial benchmarks, confirming strong brand-audience alignment.
Contextual Banner Integration
We placed custom-designed banner ads promoting Bounce’s exclusive 10% discount across:
Japan Nakama’s homepage
Travel category and sub-category pages
Popular travel articles
This ensured highly contextual placement of Bounce’s message at the exact moment readers were planning their Japan itinerary, maximizing conversion potential and brand recall.
Cultural Relevance Meets ROI
This campaign was custom-built for UK and US-based Japan culture fans—a niche, engaged audience of first-time travelers, return adventurers, and cultural deep-divers. By intertwining travel storytelling with practical value, the campaign:
Boosted Bounce’s awareness in a culturally obsessed, travel-ready cohort
Delivered high-volume reach with authentic cultural integration
Drove measurable actions through exclusive incentives and evergreen content
Bounce x Japan Nakama: A Case Study in Seamless Travel Storytelling
Editorial That Converts
Our team developed a detailed 2-week in Japan travel editorial hosted on Japan Nakama (split into 3 parts), guiding users through our real journey across Japan—from landing to departure. This wasn’t just a travelogue—it was a practical, advice-driven content piece solving real problems like:
Where to stash your bags between check-ins
How to avoid station chaos
Late-night luggage hacks in city centers
This narrative provided first-person trust that aligned perfectly with Bounce’s mission: make travel smarter, lighter, and more flexible.
