FOOD, DRINK AND LIFESTYLE
Food, drink and lifestyle marketing for Japanese brands in the UK
Food, drink and lifestyle brands bring us in to reach UK readers who love Japanese food and design. We explain the product and the culture behind it, then put it in front of our community of Japanese culture lovers through reels and our newsletter. Since 2022 that has ranged from a sake tasting at our own London night to a wholesale marketplace for Japanese makers.
Japanese drinks in London, from sake to umeshu
Drink Japan: London Japanese drinks show, 2024 to 2026
Drink Japan has worked with us on every edition of its London show since 2024. For 2026 we published a guide to every exhibitor, and our offer and giveaway reels were viewed 61,420 times.
HEAVENSAKE: sake review and blogger placements, 2022
After our review in February 2022, we placed HEAVENSAKE with independent bloggers such as Asiana Circus. That August, guests at Lofi Lounge, our Japanese lofi hip hop and city pop night in London, tasted its Sake Baby!
Umeshuya London: Japanese fruit liqueurs
Umeshuya London sells umeshu and other Japanese fruit liqueurs online, made in small batches with sake breweries across Japan.
Japanese food brands and cookery in the UK
Tokyo College of Sushi and Washoku London, 2024 to 2025
We ran the college's own newsletter as a monthly service, writing each campaign and sending it only after the college approved a test. The campaigns promoted its six week intensive and six month full time courses.
Mochiya: mochi ice cream, 2024
We introduced Mochiya's mochi ice cream, made in Shoreditch, in two newsletters and an Instagram story in February 2024.
Kelly Loves: Japanese food store
Kelly Loves is an online Japanese food store founded by Kelly Choi, who also founded Sushi Daily. Japan Nakama has written about its range of Japanese foods.
Japanese makers and lifestyle brands
Super Delivery: wholesale marketplace, 2026
For RACCOON COMMERCE's wholesale marketplace we wrote two guides for shop owners on stocking products made in Japan. Our reel was viewed 112,636 times, and Super Delivery came back in August for ten filmed product adverts.
Japan Classic: handmade Japanese ceramics, 2025
Founder Hayato Eihara chose a sponsored feature for his Tokyo shop of handmade tableware. It walks readers through regional styles such as Mino, Arita and Seto, linking each to his collections.
Karaoke EPOC: karaoke bar in Soho
Karaoke EPOC is a karaoke bar in Soho with private rooms and a large selection of Japanese songs. Japan Nakama has written about it for readers looking for Japanese style karaoke in London.
“I’m honored and delighted by how it’s come together. I truly enjoyed collaborating with you on this project.”
Hayato Eihara, Founder, Japan Classic
Product videos and newsletter campaigns
Can you film our products?
Yes. For Super Delivery we filmed ten products, from a kitchen knife to a lucky cat, and cut each as a 30 second and a 15 second advert.
Can you run our own newsletter?
Yes. We wrote and sent the Tokyo College of Sushi and Washoku London's newsletter each month from December 2024 to April 2025, and the college approved every campaign as a test first.
Can you track the sales you send us?
With a reader code, yes. Drink Japan gave us a Japan Nakama booking code for each edition, and 25 tickets were sold through our 2025 code.