Projects / Food, drink and lifestyle brands
Japan Classic
A sponsored feature that introduced Japan Classic, a Tokyo shop for handmade Japanese tableware, through the history and regional styles of Japanese ceramics.
Sector: Brand · Services: Editorial, Newsletter
Handmade Japanese ceramics for everyday use.
Japan Classic
An online shop in Tokyo founded by Hayato Eihara, selling one of a kind tableware handmade in small numbers by Japanese artisans.
Handmade ceramics · Tokyo · japanclassic.shop
Feature live 26 May 2025
How the partnership came about
Japan Classic is an online shop in Tokyo selling handmade Japanese tableware from the artisans it partners with. Founder Hayato Eihara began talking with Japan Nakama in April 2025, with brand awareness as his main goal. He chose a single paid feature, left the choice of images to us, and the article went live on 26 May 2025.
How we ran the campaign
Feature article
How Japan Classic Brings Everyday Beauty Through Japanese Ceramics moves from the history of Japanese ceramics and wabi sabi, the beauty found in imperfection, to regional styles such as Mino, Arita and Seto. Throughout, it links readers to Japan Classic's shop.
Feature, 26 May 2025
Newsletter
We promoted the article to our newsletter subscribers in the week it went live.
Week of 26 May 2025
What it added up to
What the feature delivered for Japan Classic, described without numbers.
Readers who value craft
Japan Classic reached readers who care about Japanese craft and the stories behind it.
A lasting introduction
The article gives Japan Classic a linked introduction to Japanese ceramics that stays live on Japan Nakama.
Regional styles explained
The article walks readers through regional styles such as Mino, Arita and Seto, linking each to the matching collection on Japan Classic's shop.
Read the coverage
“I’m honored and delighted by how it’s come together. I truly enjoyed collaborating with you on this project.”
Hayato Eihara, Founder, Japan Classic
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