Super Delivery: introducing Japanese makers to UK and European retailers

Wholesale marketplace. UK and France. January to September 2026.

The brief

Super Delivery, run by RACCOON COMMERCE in Tokyo, lets independent shops buy direct from Japanese makers. Their goal was to introduce authentic Japanese lifestyle products to European retailers and win retailer sign-ups in the UK and France.

Content campaign, January to February 2026

We wrote two pieces aimed at shop owners: The Modern Japan Assortment 2026, on the products that sell, and The 2026 Retailer's Playbook for stocking made in Japan. We turned them into an Instagram reel and carousel and featured both in our newsletter.

Video advertising, August to September 2026

Super Delivery came back for a set of product adverts. We filmed ten products, from a kitchen knife to a lucky cat, each cut as a 30 second and a 15 second video.

Results

Our two retailer guides were viewed 30,731 times, and readers stayed for over two minutes on average on The Modern Japan Assortment. The reel was viewed 112,636 times by 96,899 accounts and saved 233 times. Our dedicated newsletter to 21,152 subscribers drew 921 clicks.

After our results report, Super Delivery's marketing team told us the campaign had performed better than they expected. From the video adverts, their team found the 15 second cuts outperformed the longer ones, and the incense video led to purchases.

Read the coverage: The Modern Japan Assortment 2026, The 2026 Retailer's Playbook.