Projects / Food, drink and lifestyle brands
HEAVENSAKE
A 2022 programme that combined our own HEAVENSAKE review, placements with independent bloggers and a tasting of Sake Baby! at a Japan Nakama night in London.
Sector: Brand · Services: Editorial, Blogger outreach, Event
Japanese sake shaped by French craftsmanship.
HEAVENSAKE
Sake made in Japan with French craftsmanship, the subject of our February 2022 review.
Premium sake · Japan and France
Review, 27 February 2022
Sake Baby!
A HEAVENSAKE sake that guests tasted at our Lofi Lounge night in London.
Tasted at Lofi Lounge · London
27 August 2022
How the partnership came about
HEAVENSAKE makes sake in Japan with French craftsmanship, through Lucky Sake AG in Switzerland. In 2022 Japan Nakama reviewed the sake and then ran blogger outreach for the brand, finding independent writers to cover it and signing them up to its affiliate programme. Later that year HEAVENSAKE sent Sake Baby! for Lofi Lounge, our London night of Japanese lofi hip hop and city pop, where guests tasted it.
How we ran the campaign
Our review
We published our HEAVENSAKE review on 27 February 2022. It is still live on Japan Nakama.
Review, 27 February 2022
Blogger placements
We placed HEAVENSAKE with independent bloggers in March 2022. Asiana Circus published a dedicated post, At Home Sake Tasting, on 10 March, and two more blogs featured HEAVENSAKE over the following ten days.
10 to 20 March 2022
Lofi Lounge
HEAVENSAKE sent Sake Baby! for Lofi Lounge, our Japanese lofi hip hop and city pop night in London on 27 August 2022. Guests tried it on the night, and we reported an overwhelmingly positive reception back to the HEAVENSAKE team.
27 August 2022
What it added up to
What the programme delivered for HEAVENSAKE, described without numbers.
Readers who love Japanese food and drink
HEAVENSAKE reached readers interested in Japanese food and drink through our review and the partner blogs.
More places to be found
Placements on independent blogs gave HEAVENSAKE more places to be found when people look up sake.
A tasting in London
Lofi Lounge let guests in London try Sake Baby! for themselves.
Outreach handled end to end
We ran the outreach from first contact to published post, and HEAVENSAKE approved each placement.
Read the coverage
“Great to hear you secured a new placement. I read through the page and the Sake teaching part is very approachable for the consumer.”
Laurent Cutier, HEAVENSAKE
Bringing a Japanese drink to the UK?
Tell us about your drink and we will show you how we would introduce it to UK readers and guests.