MODERN FILMS
How we helped Modern Films build awareness for select Japanese films coming to the UK.
THE FILMS WE PROMOTED
Japanese cinema we helped bring to UK audiences.
A Pale View of Hills
Happyend
Happyend
THE PARTNERSHIP
Working with Modern Films on brand awareness
Modern Films is a UK film production, distribution and virtual-cinema company championing diverse, distinct and impactful contemporary stories.
We worked with them on one central goal: building brand awareness for select Japanese films coming to the UK, putting those titles in front of the audiences most likely to love them through the Japan Nakama community.
OUR APPROACH
Editorial & Reviews
We published reviews and insight pieces on Japan Nakama, from a review of A Pale View of Hills to a deep-dive explainer on Kokuho, plus a guest feature on Modern Films' own site on the politics behind Happyend.
Each piece placed the film in its cultural context and helped new audiences discover it.
Reviews · Insight pieces · Guest features