MODERN FILMS
How we helped Modern Films build awareness for select Japanese films coming to the UK.
THE FILMS WE PROMOTED
Japanese cinema we helped bring to UK audiences.
Happyend
A Pale View of Hills
Kokuho
THE PARTNERSHIP
Working with Modern Films on brand awareness
Modern Films is a UK film production, distribution and virtual-cinema company championing diverse, distinct and impactful contemporary stories.
We worked with them on one central goal: building brand awareness for select Japanese films coming to the UK, putting those titles in front of the audiences most likely to love them through the Japan Nakama community.
OUR APPROACH
How we built awareness across the channels our audience uses
Editorial & Reviews
We published reviews and insight pieces on Japan Nakama, from a review of A Pale View of Hills to a deep-dive explainer on Kokuho, plus a guest feature on Modern Films' own site on the politics behind Happyend.
Each piece placed the film in its cultural context and helped new audiences discover it.
Reviews · Insight pieces ·
Guest features
Social Campaign
We cut custom video reels from the film footage and shared them on Instagram, including reels for A Pale View of Hills and Kokuho, bringing key moments to social feeds to build awareness around each release.
Custom video reels · Reach
Community & Events
We rallied our audience of Japan film lovers around each release, spotlighting screenings and cinema runs to drive awareness and attendance. From promoting Kokuho's giveaway campaign at Vue Cinemas to events like the Happyend preview and Keep Hush takeover at ICA, we helped generate conversation, social engagement, and word-of-mouth among audiences already passionate about Japanese cinema.
Community · Screenings · Events
THE IMPACT
What it added up to
A brand-awareness campaign, told through outcomes we can stand behind.
Reached the right audience
In front of Japan movie lovers
The campaign put each film in front of our community of Japan movie lovers, the viewers most likely to seek it out.
Editorial discovery
A searchable home for each film
Reviews and explainers gave each release a lasting, searchable presence that new viewers could find online.
Social reach
Trailers and moments in the feed
Custom video reels cut from the films carried each release across social.
Word of mouth
Awareness beyond our channels
Screenings and shares helped spread the word about each release.
"Thanks so much again for your support with Happyend. It was a pleasure to work with you"
Satoko Sekiguchi, Production + Distribution, Modern Films
WORK WITH US
Got a Japanese film release to promote?
We help distributors build awareness for Japanese films among the audiences who love them. Tell us about your release and let's talk.