CASE STUDY · MUSIC
Team MAX
A campaign of just over two weeks for the Naruto Shippuden and Fairy Tail composer's first ever UK show.
Sector: Music · Services: Editorial, Interview, Giveaway, Newsletter
THE SHOW WE PROMOTED
The composer behind Naruto Shippuden, live in London.
Yasuharu Takanashi's Far East Groove: The Battle For Glory
Yasuharu Takanashi and his Japanese and Finnish band play music from Naruto Shippuden and Fairy Tail.
First UK show · Only British date of the European tour · Dingwalls, Camden Lock
Friday 2 October 2026
THE PARTNERSHIP
How the partnership came about
Team MAX manages Yasuharu Takanashi, the composer behind the scores for Naruto Shippuden and Fairy Tail. Japan Nakama contacted the Far East Groove team about the London date, and Nozomu Wakai of Team MAX confirmed the campaign on 7 September. Kazuki Takanashi of the management team then supplied the press assets, written answers to our interview questions and two guest list places for a giveaway.
OUR APPROACH
How we ran the campaign
Event article
Our event article went live on 16 September with the date, venue, doors time and the story of Takanashi's anime career. It also untangled the credits for the original Naruto music, which are often confused online.
Event article, 16 September 2026
Interview
Takanashi answered our questions in writing through his team, and we published his answers in full on 19 September. He confirmed on the record that he wrote Sadness and Sorrow, the Naruto theme often credited to other composers.
Interview, 19 September 2026
Giveaway
We ran a giveaway for two places on the Dingwalls guest list, supplied by Team MAX. We picked one winner, and Team MAX confirmed both names on the list before the show.
September 2026
Newsletter
The show featured in Japan Nakama newsletters on 21 and 30 September, both sent to our 20,000+ subscribers. The first carried the giveaway alongside the promotion, and the second was a final push before show night.
21 and 30 September 2026
THE IMPACT
What it added up to
What the campaign gave Team MAX in the run up to the show, in plain terms.
IN FRONT OF THE RIGHT FANS
Anime music fans in London
The campaign reached readers who know Takanashi's music from Naruto Shippuden and Fairy Tail.
A SEARCHABLE HOME
The composer's own account, in English
The interview puts Takanashi's own account of his Naruto work on the record for English speaking fans.
ORIGINAL ACCESS
A written interview with the composer
Team MAX arranged written answers from Takanashi in time for publication before the show.
ENGAGEMENT AND INTENT
A giveaway tied to the night
Two guest list places gave fans a direct reason to engage in the fortnight before the date.
“Thank you very much for publishing the interview, and also for helping to promote it through your newsletter and giveaway messaging. We really appreciate your support.”
Kazuki Takanashi, management team for Yasuharu Takanashi, Team MAX
WORK WITH US
Bringing an anime composer or artist to the UK?
Tell us about the show and we will build a campaign around your date.