CASE STUDY · MUSIC
RG Live
A campaign for an orchestral anime concert in two cities, led by a conductor interview and a guide to the music.
Sector: Music · Services: Editorial, Interview, Sitewide Ads, Reader Offer, Giveaway, Newsletter
THE CONCERTS WE PROMOTED
Anime scores played by a full orchestra, in London and Birmingham.
The Sound of Epic Anime, London
The London Concert Orchestra conducted by Michael England, playing music from Naruto, Demon Slayer, One Piece, Attack on Titan, Studio Ghibli and more.
Royal Festival Hall · Southbank Centre · Full symphony orchestra
Friday 25 September 2026
The Sound of Epic Anime, Birmingham
The final UK date, with Michael England conducting at Symphony Hall.
Symphony Hall · Birmingham · Final UK date
Sunday 15 November 2026
THE PARTNERSHIP
How the partnership came about
RG Live produces orchestral concerts of film, game and anime music in the UK. Its team reached out to Japan Nakama on Instagram in June 2026 about The Sound of Epic Anime, and we agreed a campaign covering both the London and Birmingham dates. RG Live supplied the asset pack, approved copy, a reader discount code, tickets for a giveaway and access to conductor Michael England.
OUR APPROACH
How we ran the campaign
Editorial
We published a guide to the London concert on 29 July 2026 and a Birmingham guide on 6 October. Between them, 12 Songs We Cannot Wait to Hear at The Sound of Epic Anime, published on 22 August, walked readers through the pieces on the programme and why each one works live.
Three articles, July to October 2026
Interview
Conductor Michael England answered our questions about the music, the album recorded in Hannover and leading the orchestra. The interview went live on 23 August 2026 after RG Live and Michael approved the copy.
Conductor interview, 23 August 2026
Sitewide Ads and reader offer
HTML5 banners signed off by RG Live ran across japannakama.co.uk from mid August 2026, alongside a reader offer panel. The panel promoted the code NARUTO, which gave readers a discount at both venues.
From mid August 2026
Giveaway
We ran the giveaway as an Instagram collaboration post from 31 August to 11 September 2026. The winners were announced on 14 September. Each one received four tickets to the concert and a vinyl.
31 August to 11 September 2026
Newsletter
A newsletter on 26 August 2026 carried the reader offer. Three more sends on 6, 8 and 11 September promoted the giveaway before it closed.
26 August, 6, 8 and 11 September 2026
THE IMPACT
What it added up to
What the campaign gave RG Live across two cities, in plain terms.
IN FRONT OF THE RIGHT FANS
Anime fans who love the music
Both concerts reached readers who already follow anime and its soundtracks.
A SEARCHABLE HOME
Four articles with first hand detail
The London and Birmingham guides, the programme feature and the conductor interview give the tour a lasting home on Japan Nakama.
SOCIAL REACH
A shared giveaway post
The collaboration post put the concerts in front of followers of both accounts.
ENGAGEMENT AND INTENT
A code readers could use
The NARUTO code and offer panel gave readers a simple way to act on what they read.
“These are fantastic, thank you for all your work on this…”
Eleanor Bougie, Digital Marketing Manager, RG Live
WORK WITH US
Bringing a concert to the UK?
Tell us about your dates and we will build a campaign for anime and game music fans.