Projects / Film, anime and games
Trinity CineAsia
Instagram collaboration posts with the UK distributor carried the 29th Detective Conan film into UK cinemas, with our own article and newsletter alongside.
Sector: Anime Film · Services: Instagram, Giveaway, Editorial, Newsletter
Conan's 29th case, on UK cinema screens.
Detective Conan: Fallen Angel of the Highway
The 29th film in Japan's longest running detective anime franchise.
UK and Irish cinema release · Rated 12A · Distributed by Trinity CineAsia
In UK cinemas from 12 June 2026
How the partnership came about
Trinity CineAsia is the UK distributor of Detective Conan: Fallen Angel of the Highway. In May 2026 Nia Nguyen, Marketing Coordinator at Trinity CineAsia, approached Japan Nakama with an idea for Instagram collaboration posts. Trinity CineAsia supplied the trailer, artwork, stills and a prize bundle of ODEON e-vouchers and Detective Conan merchandise. Japan Nakama added a website article and a newsletter to carry the release beyond Instagram.
How we ran the campaign
Trailer collaboration
The UK official trailer went live on 26 May 2026 as a collaboration post between Trinity CineAsia and Japan Nakama, so it appeared on both accounts at once.
Instagram, 26 May 2026
Release day giveaway
On release day, 12 June 2026, a giveaway carousel went live on both accounts. Entrants followed both accounts, liked the post and tagged a friend before entries closed on 15 June. Japan Nakama picked two winners and Trinity CineAsia sent each of them a prize bundle.
12 to 15 June 2026
Release article
Our article covered the film's UK opening and its record run in Japan, with the official trailer embedded and a link to the film's page on the Trinity CineAsia site. It went live on 17 June 2026.
Release article, 17 June 2026
Newsletter
The same day, the release went out to our newsletter subscribers, and we sent Trinity CineAsia a copy for their records.
17 June 2026
What it added up to
What the collaboration delivered, described without figures.
Two audiences at once
Collaboration posts put the trailer and giveaway in front of both Trinity CineAsia's and Japan Nakama's followers.
A page with the trailer
The release article stays live with the trailer and a direct link to the film's page on the Trinity CineAsia site.
Distributor creative, new viewers
Trinity CineAsia's own trailer and artwork reached anime fans who follow Japan Nakama.
Fans who acted
The giveaway asked fans to follow, like and tag a friend, and gave two winners e-vouchers to see the film.
“It’s been our pleasure to collaborate, thanks so much for all your help. We’ll be sure to reach out again if the opportunity arises!”
Nia Nguyen, Marketing Coordinator, Trinity CineAsia
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