How we helped Trinity CineAsia drive awareness and ticket sales for the UK release of Detective Conan: Fallen Angel of the Highway.
TRINITY CINEASIA
THE FILMS WE PROMOTED
A landmark anime release for UK & Irish cinemas.
Detective Conan: Fallen Angel of the Highway
THE PARTNERSHIP
Trinity CineAsia approached us to launch M29 in the UK
Trinity CineAsia is the UK distributor behind major Asian theatrical releases.
They came to Japan Nakama directly to support the UK & Irish release of Detective Conan: Fallen Angel of the Highway — the franchise's 29th feature and Japan's highest-grossing film of 2026 so far.
They supplied the trailer, film stills, press materials and ticketing assets; we put the film in front of the anime and manga audience most likely to buy a ticket, across editorial, social, a co-branded giveaway and our newsletter.
OUR APPROACH
A coordinated launch across the channels our audience uses
Editorial & Reviews
We published a dedicated release feature on Japan Nakama with the plot, cast and cultural context, the trailer embedded, and direct links to book tickets via Trinity CineAsia.
It gives the film a lasting, searchable home that new fans can discover online long after launch week.
Release feature · Embedded trailer
Booking links
Collaborative Reels
We produced promotional Instagram reels in collaboration with Trinity CineAsia, cut from the official trailer and stills, to bring the high-speed Yokohama action to feeds and build anticipation in the run-up to opening day.
Co-branded reels · @trinitycineasia · Reach
Co-branded Giveaway
We ran a joint prize giveaway with @trinitycineasia, awarding two winners an exclusive Detective Conan bundle.
Entrants followed both accounts, liked the post and tagged a friend, driving follows, engagement and ticket intent during release week.
Follow · Like · Tag-a-friend · 2 winners
THE IMPACT
What it added up to
A brand-awareness campaign, told through outcomes we can stand behind.
Reached the right fans
In front of UK anime & manga lovers
The campaign put M29 in front of the community most likely to book a ticket in its
opening window.
Editorial discovery
A searchable home for the release
A dedicated feature with embedded trailer and booking links gave the film a lasting,
findable presence online.
Social reach
Trailer moments in the feed
Co-branded reels carried the release across social in the run-up to opening day.
Engagement & intent
A giveaway that drove action
The joint prize bundle drove follows, tags and ticket intent, amplified by the newsletter.
"It's been our pleasure to collaborate, thanks so much for all your help. We'll be sure to reach out again if the opportunity arises!"
Nia Nguyen, Marketing Coordinator, Trinity CineAsia
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Newsletter
We featured the release in the Japan Nakama newsletter, putting M29 and the giveaway in front of our engaged subscriber base with a direct route to book tickets and enter the competition.
Email feature · Subscribers · Booking CTA